How to Manage Content Templates
Content Templates set the default text for campaign info and terms, keeping messaging consistent while allowing tweaks per campaign.
When you create a new campaign, the right template is imported automatically. You can edit it for that campaign, but global changes must be done in the Content Templates section.
Using Tags
Tags make your campaign content dynamic and adaptable to different contexts, players, and campaign conditions
Dynamic Tags
Dynamic Tags automatically pull live values into your campaign content, such as dates, amounts, or currencies.
Examples:
{{ start }}– campaign start date{{ end }}– campaign end date{{ currency }}– the currency used
“The campaign is live between {{ start }} and {{ end }}.” Rendered: “The campaign is live between 2026-04-10 and 2026-04-17.”
Common dynamic tags include:countries, currency, end, is_recurring, minimum_bet, missions.missions_and_prizes, name, number_of_recurrences, opt_in_method, recur_dates, start, type, wagering_on_bonus, wagering_on_free_spins
Conditional Tags
Conditional Tags allow content to be displayed only when certain conditions are met.
Examples:
Condition | Tag Example | What Players See |
|---|---|---|
Campaign open for everyone |
| “- This campaign is open for all players.” (only if the campaign is open for everyone) |
Campaign for invited players only |
| “- This campaign is for invited players only.” (only if restricted) |
Player must opt-in |
| “- You need to opt in to join.” (only if opt-in is required) |
Only real cash bets count |
| “- Bonus bets won’t count.” (only if real cash bets are required) |
Free spins prize with wagering |
| “- Winnings from free spins have 5x wagering.” (only if free spins prize exists) |
Common conditional tags include:
country_segment_only, has_bonus_money_prize, has_cash_prize, has_deposit_bonus_prize, has_free_spins_prize, has_item_prize, invited_players_only, missions.keep_order, open_for_all, real_cash_bets_only
Related Topics
Next, learn how to structure your campaign content in How to Add Content to a Campaign.
To get started with campaign setup, visit How to Create a New Campaign.